If you’re ready to create an eBook to sell (or even one to give away for free!), check out my tips for writing and launching an eBook:
4 Tips for Writing an eBook
- First, pick a topic that will benefit your target market. You want to make sure people will actually want to buy your eBook, right? Choose a topic that you know will benefit your target market in some way. If your eBook solves a problem they’re struggling with, you’re more likely to see sales coming your way. For me, I knew my audience needed help growing their blogs, so I compiled all of my best blogging tips into my eBook.
- But make sure it’s something you’re passionate about. I’m all about doing things with passion and if you aren’t passionate about the topic for your eBook, things probably won’t go well. When you don’t have passion for what you’re creating, it can sometimes show in your work. And you’ll most likely resent working on it. Do not write an eBook simply for profit. Make sure it’s something that you truly love and are excited about.
- Create a timeline and plan for getting things done. Having a set deadline for when you’d like to have the eBook completed is important, otherwise it’ll probably take you much longer to get it finished. Make sure you give yourself ample time though. Don’t set an unrealistic deadline that you’ll end up scrambling to meet. With your deadline in place, create a plan of attack to ensure everything gets finished on time. Break your eBook creation up into smaller tasks to make it more manageable.
- Remember that things will never be perfect. If you’re like me, you have a bad habit of being a perfectionist. I’m here to tell you that things will never be perfect. Strive to do your absolute best and to create something you’re proud of, not something that’s perfect.
6 Tips for Launching an eBook
- Build your KLT Factor before you launch. Make sure that you aren’t neglecting your blog or your email list while you’re creating your eBook. You want to make sure you’re continuing to build the KLT (Know, Like, Trust) Factor with your audience. They need to see you as an authority figure in your field and trust that you know what you’re talking about in order to buy from you. To do this, continue to provide great content on your blog and through your email newsletter.
- Choose your price. In order to choose the price that’s right for your eBook, do some research. See what other eBooks in your niche are being priced at. You can even look outside your niche and see what people are charging. Odds are, you will see a range of prices. But one important thing to keep in mind is that you should never price your eBook (or any product or service, for that matter) too low. Determine the value your eBook will provide to your audience and price it based on that.
- Take pre-orders to gauge your audience’s interest. Taking pre-orders is a good way to see if your audience is even interested in what you’re working on. Set up a sales page before you start writing. Share all of the details for your book and give people to option to pre-order it if they are interested. You can even offer a special pre-order price to entice people to purchase early. If the thought of offering a pre-order doesn’t feel right to you, you could still set up a sales page and provide an email sign-up form instead. This way, you will still be able to see who is interested without collecting their money just yet. Providing a pre-order worked well for my audience because it provided validation that they were interested in what I was working on before it was even finished.
- Start marketing your book while you’re still creating. Get your audience excited about what you’re working on by doing some marketing before it’s done. Promote your eBook on social media by sharing the link to your sales page and provide them with updates/sneak peeks. A little sneak peek is a great way to drum up some excitement for your audience! If you’re offering a pre-order, don’t forget to create an email sequence for the launch to promote it to your email subscribers.
- Guest post on other sites to gain publicity. To really expand your reach and potentially find more customers, guest post on other websites throughout your launch. Find some other sites in your niche where your audience is hanging out and send them a pitch! Don’t be afraid to put yourself out there. Guest posting will send more traffic to your website and it just might help you get some extra customers.
- Continue promoting your eBook after it’s released. Once your eBook is finished and available for download, don’t forget to continue marketing it. You have to make sure your audience knows about it! Be sure to include the occasional social media update promoting it and make sure you have the link in a visible spot on your website. If you want those sales to continue coming in, you have to make sure you keep spreading the word!