Are you stuck trying to come up with blog post ideas?
Wondering what kinds of content will attract the most readers?
Well, you certainly aren’t alone! These are common issues that many bloggers deal with. Even though I’ve been blogging since 2009, I still struggle to come up with amazing content ides on occasion.
It’s just part of the game.
Luckily, you don’t have to let it stress you out. In this post, I’m sharing 15 types of blog posts to grow your audience. These can be easily personalized to your niche and your ideal reader. All you have to do is add them to your editorial calendar!
15 Types of Blog Posts to Grow Your Audience
Previously, I posted about five places to find blog posts ideas to get your creative juices flowing. But sometimes, you just need the ideas handed straight to you. And that’s what this post is for!
Make sure you bookmark this page so you can come back to it in the future if you ever get stuck for ideas.
1. Give Readers the Behind-the-Scenes
Don’t you love getting the behind-the-scenes look into someone’s life or business? I know I do! And there’s a good chance your readers will feel the same way.
You can share a behind-the-scenes look at your blog post writing process or what it’s like to film a YouTube video. Or maybe you want to share a little of your personal life. By allowing them to get a glimpse at what they wouldn’t otherwise see, they get to know you better.
Content like this shows off your personality and helps you to connect with your readers on a much deeper level. And it all plays a role in building that ever important Know, Like, and Trust Factor.
2. Teach Your Readers Something
Arguably one of the most popular types of blog posts you can create is a how-to guide on a topic you have experience with. People are always Googling how to do something and you can provide them with a solution.
Write a step-by-step blog post with instructions and photographs, detailing the process they should follow. Or you can focus on simply creating an informational post that provides all the tips they need to accomplish their desired task.
Figure out what you’re an expert on and how you can best teach your audience what you know. It’s a surefire way to get more traffic to your blog!
3. Do a Q&A or Answer FAQ
You can even get your readers involved in your blog posts by answering some of their questions. One way to do this is through a Q&A session, which could become a weekly series if you receive a lot of questions. All you need to do is ask people to submit questions via email or social medial and select the best ones.
Alternatively, a FAQ post can really come in handy if you’re constantly being ask the same questions. It gives you the chance to address them and, hopefully, cut down on all those emails you’re receiving.
4. Solve a Problem
Some of the best blog content is going to solve a problem your target audience is facing. That’s why it’s so important to know who you’re writing for because it allows you to tailor your content directly to them.
Think about what your audience is struggling with and how you may be able to help. When you answer their questions and provide solutions to their problems, they’re going to love you for it. And they’ll keep coming back for more.
5. Create a Round-Up of Helpful Posts
An incredibly easy way to get a new post on your site is to create a round-up. This is something I used to do myself, as it was a way to share content that I discovered and loved. Plus, it allowed me to support other bloggers across the web.
While some may think of this as promoting their competitor’s work, I like to think of it as simply providing value. Sometimes you’ll come across a blog post that you know your audience would enjoy and instead of trying to replicate it, it’s just easier to share it.
Think of a type of round-up you could do. For example, because I help bloggers build successful online businesses, I could do a round-up that featured posts on how to get more traffic to your site.
6. Write a Review
Is there a product you use often and love? Maybe there’s a book you can’t stop raving about? Whatever it is, you should write a review and spread that love to your audience. (Well, if you think it’s something they’d be interested in.)
This is something I do every year with my Erin Condren LifePlanner. And I include my affiliate link, which allows me to gain referral credits that pay for my planner every single year. There’s also my review about ConvertKit and why I switched to their platform.
7. Write a Follow-Up Post
This is one of the types of blog posts that will required a little extra effort on your part. The reason being is that I’m suggesting you go dig through your archives to see which of your posts have been the most popular.
See if you can locate an old blog post that’s deserving of a follow-up piece. Or perhaps it’s way overdue for an update, which means you can completely overhaul it and republish it as new.
8. Conduct an Interview
Interviews are a fantastic way to grow your audience because you have the ability to tap into someone else’s following. If you score an interview with an influencer in your field and it goes really well, there’s a good chance that person will share it with their audience.
And that means more people are going to discover you as a result! But that’s not the only benefit, because you and your audience are sure to learn something from this influencer as well.
9. Share Your Tools of the Trade
Are there any tools you rely on in your day-to-day life? It could something something you use personally or that helps you get things done in your business. Either way, it’s great content you can share with your audience!
I’ve done this before with my video on the 7 Essential Tools for Bloggers. I share all my favorite tools, plus including my affiliate links helps me earn extra cash.
10. Open Up About a Struggle
A great way to create content that truly resonates with your audience is to open up about a struggle you’ve been dealing with. Or you can share any other kind of personal story you know your audience can relate to.
People appreciate that honesty. It makes them feel like they’re not alone if they’ve experienced something similar. And it really helps to cultivate a stronger bond between you and your readers.
11. Write a List Post
List posts are actually one of the best types of blog posts you can write because they’re very reader-friendly. It’s easy for a visitor to scan your list and gather the information they need, which is incredibly convenient.
12. Share Current Events
If it fits your blog’s format, try writing about a current event. Voice your opinion and invite your readers to do the same in the comments section. It’s a fantastic way to get the conversation flowing.
13. Share Progress Posts
I’ve had so many readers reach out and tell me my monthly goals posts are their favorite to read. Those posts are my opportunity to share a look at what’s going on in my business and where I’m hoping to grow as an individual.
It allows them to better connect with me since I’m opening up about the things I’m working on. And by checking in the following month, they can see how I’ve made progress and even what I’ve failed to do.
You can do the same by sharing progress posts of your own. It could be a monthly goals post or even progress of a project you’re working on. Then, your readers can see it unfold every step of the way.
14. Create a Beginner’s Guide
Make it incredibly simple for newbies to learn about something you’re an expert in through a beginner’s guide. It’s a great way to share your top tips and all the step-by-step instructions on how to make something happen. These types of blog posts are so valuable for your readers.
15. Feature Guest Posts
And finally, you can always open up your blog to accept guest posts. It’s a fantastic way to expose your audience to new writers, as well as reach plenty of new people. If there’s someone you’d love to have contribute to your site, reach out and let them know.
I’d suggest having firm rules in place for guest posting to make sure the content is up to your standards. Let guest bloggers know what you’d like in terms of topic, formatting, etc. to keep everything on par with your usual posts.
You’ve got the blog post ideas. Now it’s just time to create the content!
And you can create incredible content every single time with the right tools at your fingertips.
Learn more about how my Captivating Content Kit for Bloggers can help you out!