You’ve got your site up and running. And you’re blogging consistently.
But you aren’t seeing any readers.
Well, there are a number of things that could be amiss here. But it is important to remember that you won’t build a loyal audience overnight. It takes time and effort to establish that kind of readership.
But if you want to get yourself on the right track, you want to make sure you aren’t making these five mistakes.
5 Reasons Your Blog Doesn’t Have Any Readers
When bloggers come to me and ask why their audience isn’t growing, more often than not, it’s because of one of the five reasons I’m sharing with you today. Let’s make sure you aren’t making these mistakes, shall we?
1. You Haven’t Gotten Clear on Your Target Market
You’re probably sick and tired of hearing people say, “You need to know your target market.” But here’s the thing, it’s the truth!
If you don’t have a clear idea of who you’re writing for, how can you expect to develop content your audience will like? You can’t!
Get to know who your ideal reader is. Determine her demographics, as well as her likes and dislikes. Figure out what she’s struggling with and how you can help her out. Then, you can deliver the content she’s searching for.
This is one of the main reasons your blog doesn’t have any readers. But it can also be why you’re attracting all the wrong readers!
2. You Need to Get Better at SEO
Many people want to argue that SEO is dead or that it’s simply not worth the effort. But let me tell you, it is. Getting your content to rank in Google’s search results is just one of the many ways to drive traffic to your website, so it’s worth taking advantage of.
There are simple things you can do to improve the likelihood of your content ranking:
- Choose the right focus keywords to target with every new blog post.
- Add your chosen keyword to key places, such as your title, URL, meta description, and throughout the post.
- Don’t forget to add alt text for your images to help them be indexed by the search engines.
Those are obviously just a few simple tweaks. However, I always encourage those on WordPress to use the Yoast plugin. It rates your post for SEO and readability and gives suggestions on where you can improve.
3. You Need a Better Marketing Strategy
Here’s a question for you… Are you doing anything to actually get your blog out there?
And answer that honestly! Many of you will read that question and say that you are putting in the effort, when you’re really not. The truth is, you can’t just sit back and wait for people to discover you. You need to actively seek readers for your website, otherwise they’ll never find you.
Come up with new ways to spread the word about your blog. Guest post on other blogs to gain exposure to a whole new audience. Step it up on social media to promote your blog posts more often. There are so many opportunities here, but you have to take advantage of them!
4. Your Web Design Isn’t Looking So Hot
Is your website in desperate need of a makeover? If it’s been a while since you’ve gotten a new site design, ask yourself if it’s time for a refresh. Does it need to be completely redone or will a few small changes suffice?
When it comes to your blog, looks are important and it needs to be user-friendly. This is essential to keep people coming back time and time again. Slow, ugly, hard to navigate websites will send them running away scared. And it could be just one of the reasons your blog doesn’t have any readers.
Here are some tips to keep in mind:
- A mobile-friendly design is a must since so many people are accessing your blog with phones and tablets.
- Your site should be easy to use with organized navigation bars and clearly labeled pages.
- Include a search box to make it easy for readers to find specific content.
- And go easy on the ads because they can slow down your page load times or create a cluttered look.
5. You Don’t Post Consistently
If you pay attention to your analytics, you’ll likely notice that your traffic increases on the days you’ve posted new content. The reason for this is that it gives people a reason to visit your blog and check out what you’ve posted.
So, does that mean you need to post five days per week? No, not really. You can create a blogging schedule that works for YOU. However, consistency is still important. A sporadic posting schedule isn’t much fun for your readers and it doesn’t get you in the habit of creating new content.
Ask yourself how many quality blog posts you can commit to each week and make that a priority. After all, creating new content is essential as a blogger. If you know you can publish three really great posts every week, then go for it. Just make sure you choose the same three days because it creates a schedule for both you and your readers. They’ll begin to anticipate when new content goes live.