To ensure you’re seeing results with your social media efforts, there are a number of things you should do and some that you should avoid at all costs. Today, I’m sharing five of the most common social media myths I’ve heard from my clients and other bloggers. You don’t want to catch yourself believing any of these!
5 Social Media Myths Busted
Are you struggling to see results on social media? It could be because you’ve fallen victim to believing one of these common social media myths! Here are the top five that need to busted:
1. You Need A Lot of Followers to Get Noticed
When it comes to social media, far too many people are obsessed with their follower counts. They think that having more followers than someone else makes them superior. They believe it’s going to be their ticket to online success. And while it’s nice to have a large audience, sometimes that large audience isn’t doing you any favors.
The truth is, it’s more important to have quality followers than it is to have a quantity of followers.
I’ve seen Twitter accounts with over 10,000 followers, but their tweets aren’t receiving any kind of engagement. No likes. No retweets. And no replies. So, are those 10k+ followers doing any good? Nope! If your audience isn’t listening to you, engaging, and converting, your efforts are failing.
Don’t be stressed out if your don’t have as many followers as someone else. What matters is that you’re seeing growth of the right people and a return on your investment.
But does that mean you shouldn’t work to grow your social media presence? Not at all! Instead of striving to grow your following on social media, you strive to grow your following with the right people. You need to figure out who is in your target market, what kind of content they resonate with, and start creating. Don’t forget to also make time to engage with them!
2. You Need to Be on Every Platform
One of the top social media myths I hear from others is that you need to be on every platform. This simply isn’t true! If you try to manage so many different accounts, you’re going to wind up burning yourself out. That won’t do any good for you or your audience.
Instead of spreading yourself too thin, focus on the platforms your audience is actively using. Then, you can invest your time and effort into those platforms. It’s much better to do two social media platforms really well than it is to do four of them poorly.
With that said, you shouldn’t be afraid to try new platforms when they’re launched. If they look appealing and you think your audience might be interested, test them out. It’s always worth a shot! And if a platform just doesn’t work for you, drop it.
3. The More You Post, the Better
Just because social media never stops, it doesn’t mean you need to be online and posting nearly 24/7. Your followers just might get sick of you! To find success on social media, you should commit to a few updates on each platform per day and focus on quality.
Your audience doesn’t want fluff content cluttering their social media feeds. They want quality content that provides the kind of value they’re looking for. Keep that in mind with every update you craft!
Here are a few tips on how often you should post:
- Twitter: Tweets have a short lifespan. People typically don’t go scrolling through their Twitter feeds to catch up on all the updates they’ve missed. That means your posts are generally only going to be seen by those who are active on the platform at the time. To maximize results on Twitter, you should spread updates throughout the day to reach multiple crowds and timezones. Personally, I stick to seven posts per day on Twitter.
- Facebook: Facebook’s algorithm makes it tricky for people to discover your content since it dictates where you’ll rank in someone’s feed. Your best bet is to be consistent with posting and share at least two posts per day.
- Instagram: You don’t want to flood the feeds of your followers, but you still want to be active to combat the algorithm they have in place. Stick to one or two posts per day to provide great content without going overboard.
- Pinterest: To ensure you have plenty of content going out on Pinterest, you can shoot for 10-20 pins per day. Make them a mix of your own content, as well as content from other sources.
4. Hashtag Everything
To put it simply, you shouldn’t go crazy with the hashtags. Hashtags are great because they allow your content to be seen by more people, but there are a few rules you should keep in mind. If anyone has ever told you to stuff your posts with hashtags, that’s just one of the social media myths you should ignore.
Here are a few basics you should know about using hashtags:
- Twitter: Tweets with one or two hashtags actually have a 21% higher engagement rate, while those with more than two hashtags show a 17% drop in engagement.
- Facebook: It’s questionable what the right move is on Facebook. Research has shown that posts without hashtags receive more engagement, but they are a functioning feature on the platform. Your best bet is to use no more than two within one post and watch your analytics to measure how your content performs with and without them.
- Instagram: In Jab, Jab, Jab, Right Hook, Gary Vaynerchuk suggested that 11 hashtags was the sweet spot for posting on Instagram. The key is to choose the hashtags that are relevant to your content, so it can be discovered by the right people. You don’t want to use a generic hashtags like, “#fashion” because your content will get lost quickly since it’s so widely used.
- Pinterest: As of August 2017, hashtags are now a working feature on Pinterest. Previously, they were not effective and it was recommended to avoid using them on the platform. Now, you’re good to go when adding them to your pin captions!
5. It’s All About You
Here’s a newsflash for you: social media is not all about you. You shouldn’t fall into the trap of posting only promotional content for your own blog or business. If you only share your own links all day, every day, you’re going to lose followers fast.
You need to create a mix of valuable content for your followers to consume. Mix your promotional content with content from other sources, tips, questions, and more. It’s also important to spend time engaging with your audience so you can begin building a relationship with them. Establishing those relationships is what social media is all about after all. Of course, that doesn’t mean you can’t use your platforms as a promotional tool… You just need to be smart about how you do it!