This post is Day 15 of the 30 Day Blog Challenge. Post about the challenge on social media with the hashtag: #THNblogchallenge. (You can view all of the challenge prompts here.)
Do you want an easy way to drive traffic to your best, most popular blog posts? Do you want a way to provide your site’s new visitors with content that showcases exactly what you’re good at? Of course you do! And the best part? There’s a simple way you can do this on your blog! All you have to do is create a sneeze page.
What is a Sneeze Page?
Coined by ProBlogger’s Darren Rowse, a sneeze page is a page on your website that links to content on your blog. Sounds simple, right? That’s because it is! A sneeze page is a great way to show off your older content and draw attention to some of your most popular and most helpful blog posts.
How a Sneeze Page Can Help Your Blog
Having a sneeze page that is full of valuable material just might be the key to converting a visitor of your blog to a regular reader. Dedicating this one page to your best content is a way to provide new readers with blog posts they might not find otherwise, as it could be buried in the depths of your archives.
If you select the content of your sneeze page wisely, it can be a tool to show readers that you really know your stuff on whatever it is that you’re writing about. And when those readers see that you consistently provide great content, they’ll be much more likely to stick around.
Plus, a sneeze page is a good way to ensure your old content doesn’t get forgotten. If there’s a post you wrote a few months ago that you loved and you know your target market would benefit from, add it to your sneeze page to make sure people still find it as the months go on! And when you link to your old blog posts, it’s actually great for SEO.
Keep the traffic flowing to your old blog posts by creating a sneeze page loaded with amazing content!
What to Include on Your Sneeze Page
When deciding what to include on your sneeze page, think about your target market and what they would benefit from. Some bloggers make their sneeze page a “Start Here” page that features some of their best content and gives people a taste of what they can expect from their site. For me, I’m a blog coach, so if I were to create a sneeze page for my site, I might include some of my best blogging posts to showcase my knowledge of blogging for potential clients. (Adding to my to-do list!)
You can treat your sneeze page as a teaser or introduction to your site. Or you can use it to compile the best posts you’ve written from a certain series or on a certain topic. The key is to think about what your target market is going to benefit from and provide that to them. Use your sneeze page to round-up the blog posts that would help them solve their problems and link to them.
Would your blog benefit from having a sneeze page? If so, think about what you could provide to your readers. Would they enjoy a round-up of your best posts of all-time? Or do you think a sneeze page showcasing your knowledge is the way to go? If a sneeze page is right for you, start working on yours today!