So, you’ve been working hard on a brand new product or service… And it’s almost time to launch it!
But you’re left feeling a little confused about where to even get started with your launch.
When should you start promoting it? And how do you promote it? What can you do to prevent yourself from launching to crickets? You’re in a position where you need all the advice.
Whether you’re a beginner when it comes to launching or you’ve had some not-so-great experiences in the past… I’m sharing some tips that you should keep in mind for your next launch.
How to Launch Your Next Big Thing
A quick search online will yield a lot of results on launching a product or service. It seems everyone has their own advice when it comes to the emails you should send, how to promote yourself, etc. It’s kind of overwhelming.
But to make your launch a little less stressful, I’m sharing some basic tips you should keep in mind before you get started and for the launch itself.
Before you actually dive into your launch, there are a few things I’d recommend doing ahead of time to prepare. After all, it’s important to get yourself organized and prepare your audience for what’s to come.
1. Create a Plan
Trust me, it’s so much easier to manage a launch when you have a place in place before you get started. I mean, do you really want to dive in without any clue what to do next? Considering you’re reading this post, there’s a good chance you’re someone who is ready to create a strategic plan for her next launch.
By creating a plan now, your launch is likely to be much less stressful. You can write out your emails, plan your social media marketing, and everything else before you open the cart. Personally, I plan out my entire launch in Evernote. I’ll outline all the promotional methods I’ll use, plan out related blog posts, and even outline each of my sales emails. Then, everything gets scheduled into my calendar so I can see what needs to be done on any given day.
2. Build Your List & Keep it “Warm”
Make sure you’re focused on building your email list prior to your launch. You don’t want to get your brand new offering ready to go, only to realize you have two subscribers on your list to sell to. Before you launch, put extra effort into actively growing your list. You can step-up promotion of your opt-in freebie, create new content upgrades, or even guest post on other sites to build brand awareness. There are tons of ideas here that you can use.
As you build your list, keep it “warm” by regularly sending valuable emails to your subscribers. Do not build a list and then fail to send anything until you launch. That’s not cool. You need to provide value leading up to the launch to establish trust with your audience and build your authority. This way, you’ll prime your subscribers so they’re ready to buy.
3. Pre-Sell Your Course in Advance
One smart tactic is to gauge the interest of your audience prior to your launch. And you can do this by creating a sales page ahead of time and beginning to pre-sell your offering. You can create your sales page and have sales rolling in while you’re still putting the finishing touches on your product-service. This will allow you to see just how many people are interested in what you’re creating.
Another option is to encourage people to join your email list to be notified when this new thing launches. Either way, it’s a good indicator of whether or not people are interested. Just make sure you share it so people actually see the sales page!
4. Know How You Want to Promote Your Offering
It’s safe to say that email marketing and social media promotion are two essential tactics when you go to launch your next big thing. They’re two of the best ways to reach your audience. However, there are a number of other means of promotion that you can consider prior to your launch so you can start planning now.
Will you do any paid ads on social media or rely on organic reach? Many business owners have great success with Facebook ads when it comes to making sales. Will you step-up your guest posting in an effort to boost traffic and hopefully increase sales? Will you have live webinars or do a Facebook Live? Think about where your strengths are and what will appeal to your target audience.
Tips for Your Launch
Now, it’s time to figure out your launch. And there are a few things you should keep in mind as you prepare for the launch and when the cart is open.
1. Set a Timeline
How long do you want your launch to be? Ideally, it shouldn’t be too long, otherwise you risk putting people off. A great launch timeline is two weeks. That’s plenty of time to send out emails, promote, etc. You can even do a shorter launch for low-priced offerings.
On a related note, you should also know if your offering will have an open/close cart date or if it’ll remain open once you’ve launched. Lower-priced products are great evergreen products that can be available for purchase 24/7. To encourage sales, use a tool like Deadline Funnel to provide an expiring discount to create urgency. Higher-priced products are perfect for open/close launches that happen a few times a year.
2. Know How Many Emails You’ll Send
One of the biggest questions when people want to know how to launch is figuring out how many emails to send. Don’t worry that you’re being a nuisance when sending out your launch emails. It’s a given that you’re going to be sending out more emails than usual during a launch.
Also, studies have shown that a person needs to hear about your offering seven times before they’ll purchase. Keep that in mind when you’re planning your emails. Many people like to send emails every day or every other day during a launch. As the cart is getting ready to close, you can step-up your emails and send a couple in one day for that final push.
3. Provide Value
Don’t just think of your launch emails as simply an advertisement for your new thing. You need to provide value to your subscribers with every email you send. Share your knowledge and expertise with them so they can see you know what you’re talking about. This will showcase your authority and build trust.
Plus, you want to use the emails to destroy any obstacles standing in the way of them purchasing your offer. Clearly state what they’ll get if they buy. Answer any frequently ask questions. And share testimonials from happy customers. If this is a new offering that doesn’t have testimonials of its own, you can use some from past customers or clients.
4. Publish Relevant Online Content
Whether you’re a blogger, a YouTuber, a podcaster, or all of the above… You want to use the content you publish as a tool to promote your new product or service. When you’re going through your launch, write relevant blog posts or upload videos that are relevant to your offering. It’s a great way to encourage sales.
5. Answer FAQ
One of the best things you can do is to address any anticipated FAQ before your audience even asks. What questions do you think your potential customer might have regarding your offering? Address them on your sales page and in an email during your launch. If any other questions come up, make sure you answer them. You don’t want to risk losing a sale by ignoring someone’s question. Keep an eye on your inbox, social media, and blog comments to see what people are saying.
6. Provide Social Proof
To encourage sales, you want to make sure you’er sharing testimonials from previous customers or clients. When a potential customer can see that others have gotten great results from whatever you’re offering, they’ll be much more likely to buy.
7. Don’t be Afraid to Tweak
If you noticed something isn’t going as planned during the time your cart is open, don’t be afraid to make some changes. Sometimes a simple change in copy in your emails or on your sales page can make a huge difference.
8. Don’t Get Discouraged
If sales aren’t rolling in like you’d hoped, don’t get discouraged. And definitely do not give up. One thing to keep in mind is that a lot of people will wait until the last minute to purchase. It could very well be those “The cart is closing!” emails that land you some extra sales. You need to keep a positive mindset during your launch.
9. Take Care of Yourself Before, During, & After
Launches can be stressful. And you don’t want to allow yourself to become burnt out. Get plenty of rest before your launch begins and during the launch itself. Take time for self-care. Pay attention to your mindset.