This post is Day 19 of the 30 Day Blog Challenge. Post about the challenge on social media using the hashtag: #THNblogchallenge. (You can view all of the challenge prompts here.)
Self-promotion can be an uncomfortable task for many bloggers because it can come off as salesy or even sleazy. But the truth is, promoting your blog doesn’t have to be a difficult task. So, don’t let it stress you out! The keys to successfully promoting your blog on social media are: knowing what to post on each platform, timing it right, and just putting yourself out there! I’m sharing a few tips you should keep in mind when posting updates to your favorite social media platforms.
Promoting Your Blog on Social Media
- Twitter: Twitter is actually my favorite platform for promoting your blog because my followers there are looking for content. Plus, it’s so easy to schedule my posts and see how they’ve performed afterwards. To make sure my tweets get noticed, I like to include an image when sharing blog posts. According to Canva, the ideal size of an image for Twitter is 1024px x 512px. The next time you’ve got a new post that you really want people to see, share the link on Twitter and include an eye-catching image! If it’s a really good post, you may consider pinning this tweet so it stays at the top of your profile. (I do this, but use it to promote my email list.)
- My favorite tool for scheduling tweets is Buffer. They have a free plan, as well as paid plans, which is great no matter your budget. Buffer recently shared a study that showed the best time to tweet was noon to 1 pm in each time zone. This is likely because people check social media on their lunch breaks. Use this to your advantage when scheduling tweets so you can make sure they get noticed!
- Keep in mind that tweets only have a short lifespan. People are not likely to scroll through an entire days’ worth of tweets. This means that just because you tweet something once, it doesn’t mean everyone is going to see it. When you’re promoting your blog post, schedule a few updates throughout the day (morning, afternoon, and night), so you can get the most of your content.
- Facebook: I actually don’t use Facebook for my own blog because nowadays you really have to pay if you want to get noticed on the platform. When you post, it isn’t guaranteed to get seen by everyone who has liked your page. Instead, your post will only get placed in the timelines of a small percentage of people unless you “Boost” it. If you aren’t interested in forking over the cash to Facebook, it may not be worth making the effort on the platform for promoting your blog. However, that’s entirely up to you! If you do want to use Facebook, make sure that every post counts because you never know how many people will see it.
- Use an image to help your post stand out on busy feeds. An image that is 940px x 788px is ideal. This is much more likely to be interacted with than a post that simply features text and a link.
- Instagram: It can be tricky to figure out if Instagram is converting for you. Unfortunately, you can only have one clickable link on Instagram (the one in your profile). And when people click on it, your analytics will register it as direct traffic, not social media (which I mentioned in this post on Google Analytics). Consider creating an Instagram-specific link and including it in your profile to better track your conversion rates for this platform.
- When promoting your blog on Instagram, create an image specifically for a blog post and then include the direct link in your profile to make it easy for those who are interested in reading the post.
- Balance your Instagram posts by promoting your blog sparingly and giving your readers an inside look into your life. This will help them get to know you better and see what a day in your life is like!
- Brand your Instagram by making sure all of your posts have the same look and feel. If you’re sharing moody photos one minute and then bright photos the next, it may cause confusion to your reader. Think about the vibe you want your brand to have and make sure that shows through in your Instagram photos.
- Pinterest: The number one tip for promoting your blog on Pinterest is to use a gorgeous image. Pinterest users respond to eye-catching images that look great. And their favorite images? They’re vertical. Try making the images for your blog posts measure 735px x 1102px for best results. This is what I use for all of my images on my posts (including the one you see above, so you should pin it!).
- Use high-quality photos and colors that stand out so you’re more likely to get your content noticed on Pinterest. Pinterest feeds are busy and jam-packed with so much to look at it and you don’t want someone to scroll by your post without giving it a second glance.
- Don’t just pin a photo once and forget about it. Repin your images more than once over time and share it on multiple boards if you really want to get seen.
- Periscope: I wanted to include Periscope on this list because I have become absolutely obsessed with it lately. While doing a live broadcast can be a little scary, it’s actually a great way to connect with your audience and allow them to get to know you better. And then they get to know you, they start to like you, and begin to trust you. This is exactly what you want! I have seen many business owners successfully convert Periscope viewers to paying customers, which is incredible!
- Unfortunately, there are no clickable links in the Periscope app at this time. To help in promoting your blog, I’d suggest typing out your link in your profile. Also, write your blog’s URL down on a piece of paper or have your laptop ready so you can easily share it with your viewers. Simply saying your URL may not be good enough, as someone can misunderstand you. Having it written down or typed out so your viewers can see it is a huge help.
- You should also occasionally stop and reintroduce yourself and what you do as new viewers hop onto your live broadcast so they can know what you’re all about and decide whether or not they’ll stick around.
More Quick Tips for Promoting Your Blog
- Don’t only share your content. If you’re only sharing updates promoting your blog on social media, people are going to get bored quickly. Balance that by sharing the content of other sites, as well.
- Encourage engagement by responding to the replies you receive and thanking people for sharing your posts.
- Don’t auto-share content. What I mean by this is, when you have a new blog post, don’t just let Feedburner or whatever other service push out a tweet or other update that is merely the title of your blog post and a link. Use those extra characters to your advantage and add a few words to really sell the post.
- Remember the platform you’re writing for. A post that works for Twitter may not work well on Facebook or Instagram. You have to remember what your followers on each platform are looking for. Twitter users are looking for great content. Your Instagram followers want gorgeous photos and they like getting a behind-the-scenes look into your life. Remember this when crafting your posts! I go more in-depth into this in the Social Media Workshop.
Plan ahead by scheduling your social media updates for tomorrow (or even the entire week)! Keep these tips in mind as you’re scheduling to help you get the most engagement from your followers.
Leave a comment below and share your favorite social media tip!
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