Yeah, you read that right. Blogging.
Having been blogging for over six years, I can honestly say that it has been essential to building my online presence. It is solely because of blogging that I have been able to connect with people around the world, work with brands, and make money online. Don’t believe me? Here’s why blogging is crucial in helping you grow you business.
Blogging Helps Position You as an Expert
Through your blog posts, you are able to show the world what you know and what you can do. When you publish quality posts that share your expertise, your audience will start to see you as an authority figure in your field. They’ll trust you! And let’s face it, you’ll never be able to grow your business without having that level of trust with your target market.
Blogging Can Help You Make a Sale
Your blog posts help you attract your target market to your website and allow you to provide tons of free content to them. And think about it… Don’t you love being able to try something before you buy? Well, all that free content on your site is giving your audience a taste of what it’s like to work with you or buy one of your products. When you combine that with my tip from above about showing your expertise, blogging just might be what you need to turn a website visitor into a paying customer.
Blogging is Great for SEO
Want to boost your rankings in the search engines? Blogging is a great way to do it! Whenever you publish a post, search engines send their crawlers to index your site. Not sure what that means? That’s okay. All you need to know is that it’s a good thing. By blogging consistently, sharing quality content, and optimizing your posts, you’ll get a boost in the search rankings. When your posts start ranking higher and higher, it’s going to help you grow your business by increasing your likelihood to be found.
Blogging Helps You Build a Connection
Your audience can get to know you through your blog posts if you let your true voice and personality shine through. And one of the keys to help grow your business is to establish the KLT Factor with your readers. KLT stands for Know, Like, Trust. Use blogging as a way to help your audience get to know you better. And when they know you, they’ll start to like you (because you’re awesome), and then they’ll be trusting you in no time! If you’re ready to get serious and grow your business, you have to make sure you’re developing a connection with your audience.