First, ask yourself what your target market would be interested in when it comes to an email list. What other newsletters are they subscribed to? What issues are they struggling with? How can you help them? First and foremost, your email list should provide value to your subscribers. No value? You’ll send them rushing to click the unsubscribe button. Below, I’m sharing a few ideas to help you get started. But if you’re really feeling stuck, the best thing you can do is to ask your subscribers what they’d like to see from you. There’s no one better to tell you what they want!
4 Things to Send to Your Email List
1. An exclusive blog post.
You can treat your email list like an extension of your blog and send your subscribers an exclusive post via email every week. This is a great way to provide helpful information to your subscribers, while also giving them content they can’t get anywhere else. It’s a super simple way to provide them with beneficial content they’ll love.
Everyone loves a good freebie! Whether it’s a workbook, a worksheet, or some other type of download, a freebie is a great way to show your subscribers that you appreciate them being on your list. It’s just a nice way to say thanks, don’t you think? Think about what freebies your audience would like to see from you and send them something they’d enjoy every so often.
3. Create an email series.
Create a series for your emails as a way to create consistency within your email list. There won’t be any question over what you’ll send and when. You can send multiple emails on a specific topic, like Elle & Company did with their Journey to 100k series, which gave subscribers a behind-the-scenes look into the growth of their website. Or you can send a weekly letter on a specific day each week.
Would your subscribers like to get the inside scoop on your business by way of an income or growth report? Maybe they could use some weekly inspiration straight to their inbox? Consider their needs and interests when creating a series!
4. Design a free challenge or workshop.
By offering a free challenge or workshop via your email list, you’re able to provide immense value to your subscribers. And they’ll love you for it! A while back, I ran a 5-day social media challenge where I shared tips exclusively via email. This is a fantastic way to get new people on your list while also offering advice your subscribers need.
Now that you have an idea of what to send to your email list subscribers, remember not to be a stranger. It’s important to maintain a “warm” list. What that means is that you should regularly send content to their inboxes. Don’t build your list and never send anything until you have something to sell. That’s not how this works! Provide value to your subscribers consistently and they’ll be happy to stick around!