Having been a blogger since 2009, I can absolutely say I wouldn’t have the online presence I do today if it weren’t for my blog. It’s solely because of blogging that I have been able to connect with people around the world, work with major brands, and make money online. And it’s perks like those that show why you should blog for your business.
Despite that, I still come across a ton of people who ask, “Should I really be blogging?” And my answer is always the same: YES! Having a blog as part of your online strategy will truly make a difference in how much traffic comes to your website, how many sales you make, how many clients you land, and it can even impact the relationship you build with your audience. How does blogging do all of that, you ask? Why is blogging truly the way to go for online businesses? Keep reading to find out.
10 Reasons Why You Should Blog for Your Business
Quick question… Do either of the following apply to you?
- Do you have an online business and you’re considering adding a blog to your business strategy?
- Are you wanting to start a blog and ultimately turn it into a business?
If one of these applies to you and you’re wondering why you should blog and if it’s even going to be worth your time, you’re in the right place.
After years of blogging, I’ve seen the benefits it can provide. And today, I’m going to share those benefits with you so you can see exactly why a blog can be a very powerful tool when it comes to your online success.
1. A blog can drive traffic to your website.
First and foremost, a blog is beneficial because it’s an easy way to drive traffic back to your website. It sounds so simple, but it’s one thing that many people just don’t think of.
However, when you publish a new post to your site, it gives you new content to promote. This gives people a reason to check out your blog post and they just might spend a little extra time exploring the rest of your website. This gives them an opportunity to check out those amazing products and services you’re offering.
2. Blogging helps position you as an expert.
Through your blog posts, you are able to show the world what you know and what you can do. When you publish quality blog posts that share your expertise, your audience will start to see you as an authority figure in your field. And they’ll begin to trust you!
To make this work for you, you need to consistently share amazing, valuable content that your audience is looking for. You need to solve their biggest problems with the content you create. In time, visitors to your site will start to see you as the go-to expert for whatever it is you’re writing about. This is one of the biggest reasons why you should blog because it’ll help build up the trust you need to establish loyal readers and fans.
3. Your blog gives your brand a voice.
The blog posts you publish are an opportunity for people to get to know you better. They give your brand a voice and help attract the right people to your website and, when done right, will repel the ones who aren’t right for you.
While you may struggle to find your voice in the beginning, it will come to you if you just give it time. You’ll be able to strengthen your voice and become more confident with it the more you write.
4. A blog can help you build a connection.
The content you share and the voice in which you write will be two of the factors that draw people into your brand. It allows your audience the chance to get to know you as long as you’re letting your true voice and personality shine through.
All of this will help with one key reason why you should blog, which is building the KLT Factor.
KLT stands for Know, Like, and Trust. You can use blogging as a way to help your audience get to know you better. When they get to know you better, they’ll start to like you (because you’re awesome), and then they’ll start to trust you. Which, as I mentioned, is key to succeeding in business.
Your blog also opens the lines of communication between you and your readers. It invites them to start a conversation with you in the comments section, thus forming and strengthening that relationship.
5. Blogging can help you make the sale.
Your blog posts help you attract your target market to your website and allow you to provide tons of free content to them. And think about it… Don’t you love being able to try something before you buy?
Well, all that free content on your site is giving your audience a taste of what it’s like to work with you or buy one of your products.
When you combine that with the tip above about showing your expertise, blogging can be a powerful tool to turn a website visitor into a paying customer. All you need to do is make sure you have a strategically placed call to action in each of your posts to tell people what the next step is.
That call to action could be encouraging them to book a session with you for one of your services or purchasing a product. Or it might not be about a monetary sale! It could be about converting them to your email list instead.
Either way, a great blog post is the stepping stone to turning a visitor into a customer/subscriber/loyal fan. You don’t want to miss an opportunity to convert a new reader of your website.
6. Publishing blog posts is great for SEO.
This goes back to that first point about blogging being a great way to drive traffic to your website. Besides just sending general traffic to your site from the promotion that you do, it’s also great for SEO (search engine optimization).
If you want to boost your website’s rankings in the search engines and drive more organic traffic to your site, blogging is one way to go about it. Whenever you publish a new blog post, search engines send their crawlers to index your site. It’s also giving you plenty of opportunities to have content rank in search results.
By blogging consistently, sharing quality content, and optimizing your posts, you’ll get a boost in the search rankings. When your posts start ranking higher and higher, it’s going to gain you more attention. People will be more likely to discover your content and visit your website. This is not only a reason why you should blog, but also a reason why you should take the time to optimize the content you publish.
7. Blogging pushes you to learn and to better your skills.
One thing I learned quickly about starting a blog is that you have to stay on top of what’s going on in your industry. You’ll want to be prepared to write about the newsworthy trends of the moment. And you always need to expand your knowledge by learning new things that you can then pass on to your audience. It’s ultimately a way to help you become a better business owner.
8. Blogging can give you a competitive advantage.
Think about it… You’ve come across websites for two different businesses that offer the same thing. They both have amazing testimonials from customers vouching for them. One of those businesses has a blog that provides valuable content. The other business doesn’t have a blog.
Which one would you hire?
Well, it’s safe to say that many people would go for the business that is running a successful blog. The reason the blog can sway people is that it provides a sample of their work. It showcases the knowledge this business owner has, which will ultimately help you in the long run. And as I mentioned before, top-notch content on a blog can play a huge role when it comes to building trust. Having a blog will help you stand out from the competitors in your industry, so make sure you use that to your advantage if you start one.
9. You’re in control of your blog.
Here’s the thing… Social media is great and all, but you don’t own those platforms. If that beloved social media platform you spend all your time on shut down one day, you’d lose everything. You’d lose the content you posted there. You’d lose the following you built. But that won’t happen with your blog.
With a blog as a quintessential part of your business, you have a home base to direct traffic. You’re also in control of everything you post there. There won’t be any character limits or any other kind of restrictions. You’re allowed to do anything you want or your blog and no one can take that away from you. (Well, unless you’re doing something super shady to get yourself into trouble.) Your blog is yours, which is why you should blog for your business.
10. It’s fun!
And finally, the last reason why you should blog is simply that it’s fun. If you enjoy writing and creating content, blogging should truly be enjoyable for you. Not only will your readers appreciate the amazing content you produce, but you’ll enjoy working on it as well. Plus, blogging is the key reason I’ve been able to connect with amazing people all around the world. It just might help you do the same.