Why? Well, I don’t know exactly. Odds are, those subscribers realized my list wasn’t right for them. Perhaps the advice I shared wasn’t what they were needing in their lives at the moment. And despite those few people who clicked unsubscribed, I actually got many messages thanking me for the advice I shared in that email. But did I let it get me down when those people left my list? Not at all. Here’s why:
When someone unsubscribes from your list, it’s one less person you’re paying for.
Think about it this way… Your email plan probably requires you to pay a monthly fee based on how many subscribers you have. So, whenever someone drops off your list, that’s one less person you’re paying for. When they leave, it simply opens up another space for someone even better to come along and sign up.
The people who are on your list and don’t open your emails are just as bad. (Sorry!) If you have 30 people on your list who consistently don’t open your emails, it’s not serving you. All it’s doing is ruining your open rates and costing you money in the end. You’re ultimately paying for people who aren’t interested in your content and who are probably just too lazy to take the time to unsubscribe.
(Check out this video from Alex Beadon: Why I Deleted 15,000 People From My Email List)
They probably weren’t going to buy anything from you anyway.
The people who unsubscribe from your list were probably never going to buy from you anyway. And you, my friend, don’t have time for that! The people who will go crazy over your next eBook or that brand new e-course are the ones who are on your list and reading all of your emails. The people who unsubscribe probably weren’t your ideal customer.
Remember that it’s nothing personal.
Does it mean that your unsubscriber hates you? Probably not. (Unless you did something really offensive, which I doubt you did!) So, remember that it’s nothing against you. Your unsubscriber probably just felt your emails weren’t resonating with them. Or maybe they’re trying to cut down on the clutter in their inbox.
Does it mean that anyone who unsubscribes hates you? Definitely not. (Unless you did something really offensive, which I doubt you did!) So, remember that it’s nothing against you. The people who unsubscribe probably just aren’t resonating with the content you’re sending out. Or maybe they were trying to cut down on the clutter in their inboxes. Either way, your unsubscribers aren’t that precious dream customer of yours.
So, what can you do about it?
Well, there’s really nothing you can do. You’re always going to get unsubscribers. All you can do is push forward. If it bugs you, turn off the notifications for each person who unsubscribes. And if you want to keep people on your list, make sure you’re regularly sending out content that they will love and will find valuable. The right people? They’ll always stick around.