This post is Day 2 of the 30 Day Blog Challenge. Post about the challenge on social media using the hashtag: #THNblogchallenge. (You can view all the challenge prompts here.)
Branching off the previous post on target markets, I wanted to take some time to chat a little about crafting an elevator pitch for your blog. Because let’s think about it… How many times has someone asked you about your blog and you’ve fumbled as you tried to explain to them what it is your blog is actually about? And how many times have you told someone about your blog, but they’re still totally confused as to why you blog? Probably more times than you’d like to admit. But that ends today!
Instead of struggling to find the right words to describe your amazing blog, I’m sharing the super easy formula you need to know to create the perfect elevator pitch.
What is an Elevator Pitch?
It should come as no surprise that you don’t actually have to be in an elevator to give your elevator pitch. In fact, you can use it in a variety of situations (more on this in a second). But picture this… You’re in an elevator with someone and they ask you who you are and what you do. Now, we’re assuming this person who you are now enclosed in a small space with isn’t some psycho creeper, so you want to fire back with an awesome answer, right? I mean, this person could be your next biggest fan! But elevator rides aren’t long, so this isn’t the time to offer up your life story. You have to be succinct, but still manage to be captivating.
So, if you were in this situation, do you know what you would say?
Having an elevator pitch ready to go at times like these can help you out tremendously. While they work for in-person situations, you can also use them in a variety of other places, including: your blog’s About page, online bios, your email signature, your blog’s tagline, pitches to brands and bloggers, etc.
When you have one at the ready, you can easily and effectively get your mission across and (hopefully) sell yourself and your brand to what may be a potential reader or customer.
How to Write an Elevator Pitch
There are a few main elements to an effective elevator pitch and it all goes back to knowing your target market.
To write an elevator pitch, you need to include three things: what you provide, who you provide it to (your target market), and why you provide that product or service. Your “why” is so important because that’s where you’ll get the chance to share your expertise and your passion for whatever it is that you do.
So, ask yourself… What are you providing to your audience? What problem does it solve for them?
An example: I provide one-on-one coaching services for bloggers who are struggling to get noticed online and want to take their website to the next level.
Who is your target market? Who are you targeting your product or service to? And WHY?
Another example using my business: I target female bloggers and creatives who want to grow their blogs and turn it into a thriving business. Why? Because I’ve been where they are! I’ve been blogging for six years and now I want to put all the knowledge I’ve learned and experience I’ve gained running two websites to use by helping others.
It’s also a good idea to mention in your elevator pitch how you’re different from other people who offer the exact same thing as you. What makes you different from everyone else? What makes you stand out? What are you providing that’s so different from anyone else?
Also, keep your elevator pitch simple. This isn’t the time to be using technical jargon that no one outside of your field will understand. Make it so anyone will understand exactly what you do and leave them craving more.
Write an elevator pitch for your blog. To start out, I’ve made it easy for you… Just fill in the blanks of the formula below. Then, once you have the basics down, you can rewrite things as you please. Make sure your elevator pitch shows your personality and intrigues the person who hears it or reads it.
I’m __________ (name). I provide/offer/create/etc. __________ (your product or service) for __________ (your target market) because __________ (your why).
You can also play around with your elevator pitch and shorten it to create a tagline for your blog and customize it to your liking. This is just a very basic formula to help you get started!
With an elevator pitch at the ready, you’ll never again miss the chance to wow a potential reader or customer.