1. Review your current email opt-in.
What are you providing your audience in exchange for their email address? Are you offering some sort of freebie? You should be. Inboxes are precious spaces and we’re not too quick to hand over our email addresses these days. After all, we don’t want to be bombarded with too many emails each day. Take a look at the opt-in freebie you’re currently offering. Is it doing as good a job as you’d hoped? Is it actually helping you get subscribers?
To find out, take a look at your analytics. How many people are coming to your site or your landing page and actually signing up? If a majority of people are converting, then that’s great! You just need to start promoting your list more. Alternatively, if you’re getting a lot of traffic, but aren’t seeing a high conversion… You may want to rethink your opt-in or tweak the landing page because something isn’t working for you.
If you don’t have an opt-in freebie to provide to new subscribers, you need to create one ASAP. If you really want to grow your email list, you need to give people something in exchange for signing up. Consider what would most benefit your audience. Solve a problem they’re facing with your opt-in.
2. Create a landing page dedicated to your opt-in.
Do you have an entire landing page dedicated to your opt-in? If not, it’s a good idea to have one. While sign-up boxes are effective, it also helps to have an entire page dedicated to getting people onto your email list. Through this page, you can let people know exactly what they’ll get when they join your list. You can also include testimonials from happy subscribers or clients as an extra push to help them sign-up. Refer people to this page whenever you’re promoting your list.
3. Add content upgrades to your blog posts.
I know, I know. The last thing you want is to do even more work when writing your blog posts. But the truth is, content upgrades are a fantastic way to grow your email list. This is what you need to do… Take a look at your editorial calendar for this month. Which posts could you also create an amazing content upgrade for? You could create a PDF version of high-quality, evergreen posts. You might want to design a checklist readers can download and use themselves. The ideas really are endless. Decide what you want to create and add content upgrades to a few posts you’re writing this month.
Another great tip? Take a look in your analytics to see which posts are your most popular. Take advantage of the traffic those posts are getting by adding a content upgrade. You’ll see a boost in email subscribers in no time!
4. Try new placement for your sign-up boxes.
It helps to have your sign-up box in a few places throughout your website. At the time of this post, I have a sticky sign-up box at the bottom of my page when you’re viewing the site on a desktop, plus a sign-up box below each post. Those work really well for me, especially the sticky sign-up box. It draws attention to my list. (I also have a landing page for my list.)
How many sign-up boxes do you have? Where are they located and how are they performing? Try changing it up a bit if you find you’re not getting the results you want. Some great locations to put your sign-up box: at the top of your page, below each blog post, and even in your sidebar. You could also try out a pop-up. While many people complain about pop-ups, the reality is they convert. You just want to make sure they’re not intrusive in any way. Consider having your pop-up show after someone has been on your site for a while or after they’ve scrolled halfway down the page. You could even do a pop-up that shows as they try to exit your page for one final call to action.
5. Promote your email list on social media.
Finally, if you want to grow your email list, make sure you’re actively promoting it. Don’t just rely on someone to come to your website and sign-up. Spread the word on other platforms! On Twitter, you could change the link to your website to be a link to your email list’s landing page. You need to send more traffic to the page if you want to increase your number of subscribers. You could also make your pinned tweet a promotion for your opt-in freebie. Doing this will make sure it’s one of the first things a new visitor to your profile sees.
You can also add a call to action button that leads to your email list on the Facebook page for your business. Another great idea is to design multiple graphics especially for Pinterest and share them to your relevant boards.
If you’re willing to spend some money to give your list a major boost, try social media ads. Facebook ads are a fantastic way to gain more subscribers. It’s worth a shot if you want to see results in a short amount of time.