This post is Day 20 of the 30 Day Blog Challenge. Post about the challenge on social media with the hashtag: #THNblogchallenge. (You can view all of the challenge prompts here.)
Starting (and managing) and email list for your blog may sound like a daunting task. You may be wondering if you really need to add, yet another, thing to your to-do list. You may question whether an email list would be beneficial for your particular blog. Whether you have a product to sell or not, having an email list is great for your blog because it allows you to better connect with your audience by providing them with exclusive content. You can use your email list to build a better relationship with your blog’s readers and you can market your products to them, too. If you haven’t gotten started with your email list yet, now is the time. And here are three reasons to get started:
3 Reasons to Build Your List
- You have full control over your list. Think about this… You don’t own Twitter. And all of your thousands of followers could disappear in the blink of an eye if Twitter one day decided to shut down. Then, you’d no longer be able to rely on that platform to promote your blog or sell your products. Your email list, however, is all yours. Even if the provider you use for your email list shut down, you would still have time to export all of these email addresses to use elsewhere. Plus, you won’t have to worry about whether your emails are being seen. You know they are making their way to your subscribers’ inboxes. (Now, whether or not they open them, that’s another story!) Whereas, on Facebook you really have to pay if you want to get your content noticed and there’s no telling whether or not other platforms will follow suit. Start building your list now so you’ll have control over the content you’re sending.
- Email is personal. Let’s face it, people hate a cluttered inbox! While you may accumulate a lot of random followers on social media who are merely hoping you’ll follow them back, your email list is going to attract people who are interested in you and your content. People are selective about who they let into their special place: their inbox. And they also have to go through the hassle of confirming they signed up to your list, which they wouldn’t be bothered with if they didn’t really care! Which brings me to my next point…
- Your email list is more likely to buy from you. If you’ve done your work correctly, your email list will be full of subscribers who are part of your target market. To do this, make sure you are providing them with an email opt-in freebie and content that is clearly for them. Your target market shouldn’t be able to resist signing up. But the great thing is… When you have an email list full of the right people, they’re going to be more likely to buy your products and services. Your emails will be targeted directly to them, whereas not everyone will be seeking your products on social media.
Start Building Your Email List Now
Many people wait until they have something to sell to start building their email list, but that’s the wrong way to go about it. You want to start building your list ahead of time so you have someone to market to. The people on your list are going to be key to selling products and services online, so get started now! Start collecting emails and building a relationship with your subscribers by sending them quality content regularly.
If you don’t already have an email list for your blog, get started on one today! There are a variety of service providers out there that are affordable and easy to use, like my favorite, MailChimp. The sooner you get started, the sooner you can start getting the right people on your list.
If you have an email list, think about whether you’re attracting the people in your target market. Your list won’t do you much good if you’ve attracted the wrong people. Make sure the opt-in freebie you’re providing is something your target market would find valuable and go from there. Remember to regularly send content your target market will benefit from so they don’t unsubscribe from your list!